# Two ways customers use your product (/from-skills-to-income/two-ways-customers-use-your-product) --- type: Document title: "Two ways customers use your product" description: "The two ways customers use what you build, through conversation with a connector or through an app, for individuals and teams alike." status: stable order: 4.1 ksor: owner: team:panaversity audience: [ public ] approval: by: process:panaversity at: 2026-11-05T15:45:50Z chapter: "F4" part: Front expert_status: required concepts: [] last_verified: 2026-10-29 sources: - id: anthropic-artifacts title: "What are artifacts and how do I use them? (Claude Help Center, verified 2026-10-29)" resource: https://support.claude.com/en/articles/17153992-what-are-artifacts-and-how-do-i-use-them - id: anthropic-artifacts-connectors title: "What are artifacts and how do I use them?, the plans where an Artifact can use connectors (Claude Help Center, updated 30 October 2026, verified 2026-10-31)" resource: https://support.claude.com/en/articles/17153992-what-are-artifacts-and-how-do-i-use-them - id: anthropic-connectors title: "Use connectors to extend Claude's capabilities (Claude Help Center, verified 2026-10-29)" resource: https://support.claude.com/en/articles/11176164-use-connectors-to-extend-claude-s-capabilities - id: anthropic-org-connectors title: "Authorize MCP connectors for your entire organization (Claude Help Center, verified 2026-10-29)" resource: https://support.claude.com/en/articles/15537633-authorize-mcp-connectors-for-your-entire-organization - id: anthropic-plugins title: "Use plugins in Claude (Claude Help Center, verified 2026-10-29)" resource: https://support.claude.com/en/articles/13837440-use-plugins-in-claude - id: openai-apps-sdk title: "Building with the Apps SDK (OpenAI Help Center, verified 2026-10-29)" resource: https://help.openai.com/en/articles/12515353-building-with-the-apps-sdk - id: anthropic-interactive-connectors title: "Your favorite work tools are now interactive connectors inside Claude (Anthropic, 26 January 2026, verified 2026-10-29)" resource: https://claude.com/blog/interactive-tools-in-claude generated: at: 2026-11-05T15:45:50Z by: process:panaversity trust_tier: unverified build_id: sha256:2a056b33672a35ac4eceb7ea3c08a7eb0dc65554836f5b781c35b7b7ba102fec dirty: true ksor_version: 0.0.60 --- Both ways serve individuals and teams alike. What differs is how people work. **Through conversation.** A connector links the AI assistant to your server. The customer adds it, signs in, and then simply asks the AI for help. The AI calls your server, and your server decides what that customer has paid for. A connector can be added on its own. You can also package it in a plugin, which bundles skills, connectors and subagents into one package, so the customer sets everything up at once.[^anthropic-plugins] There are no screens to build, but the customer has to know what to ask. **Through a guided app.** Many people will never write a good request to an AI. They need a screen with buttons, tables and a guided workflow. On Claude, such an app can be an Artifact that calls Claude.[^anthropic-artifacts] On Claude and on OpenAI, your server can also show its own screens inside the chat.[^anthropic-interactive-connectors],[^openai-apps-sdk] The app sits on top of the same server and calls the AI to do the work each time someone uses it. On Claude, an Artifact can use connectors on the Pro, Max, Ultra, Team and Enterprise plans, and each person connects their own apps, even in a shared Artifact.[^anthropic-artifacts-connectors] Both ways use the same server. Build the first, and the second is an addition, not a rewrite. But reusing the server does not solve distribution. You still have to get the product to each customer, set it up and keep it updated. **Setup is an important obstacle to adoption.** Before anything works, each customer usually has to add your connector and sign in. In a company, an owner must first turn on connectors for the organization. Each person then signs in separately, unless the connector uses one shared credential.[^anthropic-connectors] On Claude Team and Enterprise, an administrator can authorize a connector once for everyone through enterprise-managed authentication. It works only if your connector supports it.[^anthropic-org-connectors] For someone who has never done this, setup is a real hurdle, and it falls on the non-technical users a guided app is meant to reach. Write a short setup guide. Then test, in a real customer workspace, how a customer receives the product, turns it on and gets updates. [^anthropic-plugins]: Use plugins in Claude, Claude Help Center. [^anthropic-artifacts]: What are artifacts and how do I use them?, Claude Help Center. [^anthropic-interactive-connectors]: Your favorite work tools are now interactive connectors inside Claude, Anthropic, 26 January 2026. [^openai-apps-sdk]: Building with the Apps SDK, OpenAI Help Center. [^anthropic-artifacts-connectors]: What are artifacts and how do I use them?, Claude Help Center, accessed 31 October 2026. [^anthropic-connectors]: Use connectors to extend Claude's capabilities, Claude Help Center. [^anthropic-org-connectors]: Authorize MCP connectors for your entire organization, Claude Help Center.